Eliminating Unsuccessful Marketing Strategies

One of my favorites quotes from Tony Robbins is:

If you do what you’ve always done, you’ll get what you’ve always gotten.

I believe it applies to Inbound Marketing. When businesses continue to work on campaigns that do not bring any results, well they will get nothing back. Not leads, not new clients, not sales.

After measuring your results every three to six months, the next step is to evaluate the campaigns that worked and the ones that didn’t.

Stop What didn’t Work

After reviewing your results, eliminate the strategies that didn’t bring leads or meet your goals. There is no need to spend time or money on topics that aren’t reaching your audience and converting leads to clients. Some times this may mean that even if something is fun to do, it may have to eliminated from your marketing strategy.

Tip: Use Google Analytics to analyze your campaign

Start New Strategies

If you were podcasting on the best places to take pictures in South Florida, but that’s not getting you any leads, it’s time to brainstorm for new content for your business’ blog or website. That may include to hire new people for your team that can help you create content that may not be your best skill. For example, if you hate writing or are just not good at it, hire bloggers that can transfer your knowledge to the written word. But if you are good in front of a camera, start an online TV show.

Tip: Creating different ways to reach potential new clients isn’t that hard. Try something you haven’t implemented before and measure your results. Asking  for feedback from your current customers can bring insight on what are some of the things people, your audience, is looking for from your business’ blog.


By Lina Gonzalez

Photo By Sean MacEntee