I have mentioned in many of my posts the importance of guest blogging. Not only does it give you a chance to have your work published on someone else’s blog, but it lets you do the same for someone else. Many bloggers see a great increase in traffic and visitors from this process. Although it is easy to publish someone’s post on your site, there are some things to keep in mind.
Links are Key
Although many times you will see an increase in traffic from posting a guest blog, links seem to be more effective. You can get more people to check out your blog, but providing them with links makes your blog more prominent. You will be able to increase your brand and have a more effective way for people to share and find your blog. Your blog has a better chance of appearing in searches, too.
Quality Not Quantity
Being a guest blogger or receiving one from someone, you should not expect to go to extra lengths to complete it. Of course, you should treat it as any other post you would publish or write. This includes proofreading, editing, etc. Your goal should always be quality and not quantity. Very few people will continue to read posts if they are long with no valuable information. The same goes for short. Keep in mind the points you are trying to hit and remember that not everyone has time to read pages and pages.
What Do You Want?
What is it that you are trying to achieve with guest posts? More traffic? More variety in your blog? The chance to feature some of your favorite writers? You should always have an end result in your mind. When you know what you want, then you can devise a plan and a strategy for achieving that.
Being conscious of what you are writing should always be a goal of yours when blogging. Stay tuned for more tips on guest blogging!
By Lauren Grossberg
Photo By bionicteaching