As the writer of your own blog, you are most likely proud of the work that you have done. Your website as a whole may be visually stimulating, you might have gorgeous crystal-clear pictures and an overall wonderful theme. But, the most important part of your blog or website is the writing. This poses an interesting question; would you read your own blog?
Your first reaction to that question may be “of course,” but there are many factors to take into consideration here. I will break this topic into two posts so you can see the importance of all factors.
Keep it Fresh
It is easy to get into a routine. Having a pattern in your writing is nice. Readers can expect certain topics from you on certain days of the week. But, as with any other routine, it can become just that. It is easy to fall into this pattern, since it may be what you and your readers are used to. Sit back and take a good look at your blog post. Were you excited reading it? Did it contain search words or keywords and topics you might look for when researching blogs? If it did all of these things, there is a good chance others may feel the same. If you felt bored, distracted or otherwise uninterested by the second or third paragraph, it may be time to rethink a few things.
Grab Them in the Title
You should know by now that the title is a very important place where you can grab and keep the attention of your readers. If you are looking for a few ways to spice it up, try asking a question. Questions are so thought-provoking. They make your readers take a second to think and reflect on the posed question. Another option is to offer them insider information. Saying you have some expert advice or late-breaking news can spark high interest. Bold statements are also a way to interest readers. Remember, even if you have a great title, you need to back it up with great information in the rest of the blog.
Stay tuned next week for the rest of the helpful hints!